标签：development 知识点 Product management 北邮 planning design 2022 lectrue
跟java速查用法一样，但因为我摆烂了就粗糙很多是了。ctrl+f查找你要的关键词，有一定概率可以定位它在哪个lecture出现过
lectrue 1 intro
- Menagement p24
- Objective and balance p25
- Resources and people p26
- The 3 Es(Effectiveness, Efficiency, Equity) p27
- Levels of management p29
- Classifying managers(First-line Managers, Middle Managers, Top Managers) p30
- Management functions(Planning, Organizing, Leading, Controlling) p31
- Management roles(Interpersonal roles, Informational roles, Decisional roles) p33
- Universal need for management p36
lecture 2 External and internal envrioment
企业环境，内部环境外部环境（分别分微观和宏观），PESTEL分析。跟市场营销一样一样的，略
lecture 3 Macroeconomics
宏观经济
- Economics, surplus, scarcity, Gross Domestic Product, phillip machine, Multiplier effect, accelerator effect, inflation, business cycle, globalisation, pull&push
lectrue 4 microeconomics
微观经济
- Microeconomic environment, supply and demand, price determination, elasticity
lectrue 5 Business strategy
- Define strategic management and explain why it’s important.
- Explain what managers do during the six steps of the strategic management process.
- Know how to identify your own personal strengths and weaknesses and deal with them.
- Develop your skill at strategic planning.
- Describe the three types of corporate strategies.
- Describe competitive advantage and the competitive strategies organizations use to get it.
- Discuss current strategic management issues
lectrue 7 marketing
市场营销，4p组合
lectrue 8 Operations risk management
风险管理
lectrue 10 product development innovation
参考市场营销产品开发
lectrue 11 opportunity identification
lectrue 12 product planning
◦ Phase 0 - The 5-step of Product Planning Process
◦ Step 1 – Identify Opportunities
◦ Step 2 – Evaluate and prioritise projects
◦ Step 3 – Allocate resources and plan timing
◦ Step 4 – Complete pre-project planning
◦ Step 5 – Reflect on the results and the process
lectrue 13 Disruptive innovation
◦ It describes innovations in products, services or processes that
radically change an industry’s rules of the game
◦ A smaller company with fewer resources challenges an
established organisation
◦Disruptive in the sense of serving an overlooked segment of
possible consumers with products or services at relatively low prices
◦ Destroy old technologies and replace them with new and better ones
lectrue 14 identify customer needs
顾客需求分析
◦ Product development starts with planning and concludes with product launch
◦ A generic product development process can be used as an example
◦ The process has six distinct phases
◦ 0. Planning
◦ 1. Concept development
◦ 2. System-level design
◦ 3. Detail design
◦ 4. Testing and refinement
◦ 5. Production ramp-up
lectrue 15 concept development
◦ Phase 1 – Concept Development
◦ Identify Customer Needs (Lecture 14)
◦ Establishing target specifications
◦ Concept generation
◦ Concept selection
◦ Concept testing
◦ Setting final specifications
◦ Project planning
◦ Economic analysis
◦ Benchmarking, modelling and prototyping
lectrue 17 product design
◦ System-level design
◦ Product architecture
◦ Product sub-systems and interfaces
◦ Industrial design
◦ Detail design
◦ Part geometry
◦ Production processes
◦ Testing and refinement
◦ Production ramp-up
lectrue 19 intellectual property
◦ Legal aspects
ØIntellectual Property
ØPatents
• Patent Preparation Process
ØTrademarks
ØDesign
ØCopyright
lectrue 20 startup enterpreneurship
◦ Product development in a small
company
◦ What is a ‘start-up’
◦ Entrepreneurship
◦ Advantages and Disadvantages of
starting a new business
◦ Challenges of a small business
◦ Types of business
◦ Putting a high-tech start-up together
◦ Raising capital
◦ Business plan
◦ Causes of business failure
标签：development,知识点,Product,management,北邮,planning,design,2022,lectrue 来源： https://www.cnblogs.com/sherrlock/p/16423734.html
本站声明： 1. iCode9 技术分享网（下文简称本站）提供的所有内容，仅供技术学习、探讨和分享； 2. 关于本站的所有留言、评论、转载及引用，纯属内容发起人的个人观点，与本站观点和立场无关； 3. 关于本站的所有言论和文字，纯属内容发起人的个人观点，与本站观点和立场无关； 4. 本站文章均是网友提供，不完全保证技术分享内容的完整性、准确性、时效性、风险性和版权归属；如您发现该文章侵犯了您的权益，可联系我们第一时间进行删除； 5. 本站为非盈利性的个人网站，所有内容不会用来进行牟利，也不会利用任何形式的广告来间接获益，纯粹是为了广大技术爱好者提供技术内容和技术思想的分享性交流网站。